Oral Care

The perfect solution for smokers, after a drink or a meal No sugar, zero calories Coolcaps, the ONLY double capsule in the world. One pearl contains 2 liquid capsules. The...

The perfect solution for smokers, after a drink or a meal No sugar, zero calories Coolcaps, the ONLY double capsule in the world. One pearl contains 2 liquid capsules. The...

Fluoride Free Parabens Free

Dentiste' Premium & Natural Whitening Toothpaste uses Whitening and remineralizing Nano Hydroxyapatite(Hap) plus the unique combination of anti-staining agents to remove and prevent stain deposition. It also restores the natural...

DENTISTE' Nighttime Sensitive Toothpaste is suitable for every age group who cares for their oral health. It provides effective sensitive care for your teeth by using 14 Natural Extracts, KN03....

This toothbrush is a reproduction of the original version. For you who love vintage and really want something cool, here is a must-have object! 

This toothpaste ensures a protective action on teeth natural colour and grants a long lasting fresh breath thanks to the presence of Active Vegetable Charcoal which absorbs substances that cause...

It helps to ensure complete protection of the teeth and gums thanks to zinc sulfate, which is one of the important factors in cleaning teeth, and has antibacterial cleaning properties....

It is an ideal cleanser to deeply remove plaque and stains from teethAnd restore the original natural color of teeth affected by coffee, tea and smoke stains in a safe...

Pasta Del Capitano 1905 Sicily Lemon Toothpaste 75 ml Pasta Del Capitano 1905 Sicily toothpaste with fresh lemon flavor is intended for oral hygiene and gum health.It has a formula...

Dentiste Nighttime Toothpaste Tube Travel Size 5GM Natural herbal toothpaste for night care and removing bad breath. Suitable for travel. Free of chemicals.

Introducing Pasta Del Capitano Baking Soda toothpaste. Our premium whitening toothpaste contains baking soda to activate natural whiteness and neutralize plaque acids. With added fluoride and zinc sulfate, this safe,...

Dedicated to children that started losing their milk teeth. Cleans teeth without damaging the enamel. The soft, wavy tongue cleaner removes the bacterial layer from the tongue’s surface. It has...

Spray Your Way To Fresh Breath Confidence STAYCOOL is the best tasting, healthiest and fastest growing Premium Breath Freshener Spray in UK, Europe and Asia! Our stylish and trendy design make...

Spray Your Way To Fresh Breath Confidence STAYCOOL is the best tasting, healthiest and fastest growing Premium Breath Freshener Spray in UK, Europe and Asia! Our stylish and trendy design make...

Spray Your Way To Fresh Breath Confidence STAYCOOL is the best tasting, healthiest and fastest growing Premium Breath Freshener Spray in UK, Europe and Asia! Our stylish and trendy design make...

Pasta del Capitano has been produced in Italy since 1905 using quality ingredients following innovative research.  Timeless vintage flavours from a distinguished and reliable brand. Contains vitamins A, C E...

Pasta Del Capitano 1905 Natural Herbs Toothpaste 75 ml Toothpaste enriched with natural extracts and herbs that work together to give you maximum hygiene and protection.Capitano toothpaste consists of:Hawthorn Extract:...

For its unique flavor of leaves of carnation, spearmint and cinnamon that allows you to have always a fragrant breath and a confident smile by strong and effective cleaning of...

Immediate relief of tooth sensitivity. It remineralizers enamel and repairs micro-lesions thanks to the presence of concentrated calcium, which promotes the closing of gaps in the enamel layer and thus...

Includes protective cover. Specially designed for milk teeth and gums. Ensures a thorough cleaning thanks to soft Tenex bristles with rounded tips, a small and compact head, and an ergonomic...

PureFormulas is an authorized retailer of Heritage Store products.You can shop with confidence, knowing that all products purchased from PureFormulas are authentic, and sourced directly from the brand. Introducing HPM™+...

Capitano Junior +6 Travel Kit, thanks to its size and practical reusable case, is perfect for guaranteeing the proper oral hygiene of your little one whenever and wherever. Contains Junior Toothpaste and a...